THE ENABLIZER is the alter-ego of Alex Bedford, a global veteran of selling, enablement, performance improvement, and leadership. With decades of experience across EMEA, APAC, APJ and global roles spanning large enterprises, start-ups, and scale-ups, Alex has seen firsthand how selling has changed forever.

Today, the pace of external change far exceeds internal capability in most organisations. Buying behaviour has shifted dramatically. Sales cycles have slowed. Targets are being missed. Revenue engines are stalling. And many leaders simply don’t have a clear path out of the downward spiral.

THE ENABLIZER exists to change that.

Alex works with sales leaders to diagnose exactly where they stand, calibrate against a fast-moving market, and design, deliver, and measure modern enablement interventions that halt decline and accelerate growth.

His track record includes lifting sales productivity by 30%+ within 6–12 months, repeatedly and consistently.

What sets him apart is a unique system that blends:

• Human Performance Technology (HPT)

• Decades of real-world sales and leadership experience

• A suite of proprietary tools and frameworks

This creates a low-risk, measurable, systemic approach to enabling performance — not the outdated “train and hope” model still common in the industry.

GOT A SALES PROBLEM?

NEED GROWTH?

CALL THE ENABLIZER